Advertising

The amount of money spent in the US on online advertising will nearly double in the next four years, going from $21.4 billion in 2007 to $42 billion in 2011, according to a report by eMarketer.

This represents an increase from a 7.4% share of total media in 2007, to a 13.3% share in 2011. In roughly the same period, online spending will nearly triple, rising from $16.9 billion in 2006 to $42 billion in 2011.

Advertisers Spending More Per Internet User

The average ad spend per Internet user is also growing. In fact, 2007 marks the first year that marketers will spend more than $100 to reach each person online. And, by 2011, advertisers will be spending nearly $200 per user.

When one combines the increasing listenership with a quality of listener (read: targeted) that cannot be duplicated in any other advertising medium (TV, print, radio), it is no wonder forward-thinking corporations like Disney, GE, Oracle, General Motors, IBM, NPR, GQ, USA Today and Whirlpool have embraced this communication method as powerful sales and marketing tool.

Source: Podcasting News